The ICEE Bear was inducted into the 2015 Madison Avenue Advertising Walk of Fame on Monday, 9/28. Founded in 2004, the Madison Avenue Walk of Fame honors excellence in advertising including Brand Mascots and Brand Slogans.
Before I attempt to answer that question let us examine what the “new” electronically driven social experience is all about. Once it is stripped of its Techno trendiness and moronic misuse its basically about the following:
- Reaching out and sharing
- Being a valuable member of a common interest group
- Generating a sense of tangible belonging and status